As a business that wants to attract the Gen Z and Millenial audience, you cannot forget about TikTok Ads. When it comes to trends and the chance to go viral, there is no better platform than TikTok.
TikTok Ads are great for brand exposure, and anyone has the opportunity for their video to go viral, making it great for driving trends that link to your product or service you offer.
Keep Ahead Of The Curve
The reality is that TikTok is only going up from here, so for advertising purposes, there will be more and more opportunities on the app to advertise, so you want to get in while you can and ride the curve upwards.
Effective Video Marketing
Because TikTok is 100% video-based, it is the best platform for video marketing. Although Snapchat and Instagram are also great for video ads, you also have other forms of advertising on these platforms so the video element is less of a presence.
Why Should You Advertise On TikTok In 2023?
The reason more and more businesses are looking toward the viral sensation that is TokTok to advertise is because of one key factor, audience.
TikTok's audience is enormous and will continue to grow into the near future, giving advertisers the need to use the app for their products/services.
TikTok currently has over 850 million users and over 1 billion video views per day, but more importantly, the engagement of these users is extremely high, compared to other platforms.
The engagement of viewers is a crucial metric that we use in order to test the compatibility of the ads shown, so the catchier the ads the higher the engagement from viewers.
We have been working with TikTok for the past 12 months, in order to learn the best techniques, ad lengths and ad types that really work and stick in the consumers' minds.