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Snapchat Ads

Snapchat Ads are full-screen, immersive and engaging ads that inspire action. Snapchat Ads work for all advertisers, from global brands, to small and medium businesses. 

Reach Your Audience

Snapchat Ads allow you to target your target audience incredibly well. You can get your business noticed by your future customers, including Millenials and Gen Z, which make up over 75% of Snapchat traffic.

Easy To Use Dashboard

Snapchat’s Ads Manager dashboard shows everything you need to know, all in real-time. View performance metrics, customize your views, download your reports, and take action on your Snapchat Ads in the Manage Ads section within Ads Manager.

Start From £5 Per Day

Businesses of all sizes can use Snapchat Ads to advertise their products or services, from as little as £5 per day, which allows you can learn how your target audience engages with your ad without breaking the bank.

Targeting capabilities to reach your current and future customers

Connect with Snapchatters who are actively seeking the products and services your business offers with Snapchat’s robust targeting capabilities. 

Target Snapchatters by:

location, age, gender, interests, demographics and more.

Explore Snapchat’s advanced targeting capabilities to unlock more opportunities for your business:

  • Upload customer lists and target those customers on Snapchat with Snap Audience Match

  • Target Snapchatters similar to your existing customers with Lookalike Audiences

  • Reach Snapchatters who have already engaged your app with Mobile App Custom Audiences.

  • Reach Snapchatters who have already engaged with your website with Pixel Custom Audiences

  • And more!

Goal-based bidding and automated bidding strategies

Goal-based bidding

Optimize towards a specific action you want a Snapchatter to take, such as installing your app, watching a video, or completing a purchase. In order to bid on lower-funnel goals, like Purchase or Sign-Up, you will need to unlock them by sending those events via the Snap Pixel. Once you reach 50 attributed purchases or sign-ups within a 7 day period you will unlock these goals.

Automated bidding strategies

You have a few options when it comes to bidding in Ads Manager. With Auto-Bidding, Snapchat will set your bid amount to automatically optimize towards conversions. With Target Cost, Snapchat will optimize towards your target CPA goals. With Minimum ROAS, Snapchat will optimize towards your target ROAS goals.

Image by Laura Davidson

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